We are pleased to announce that we have been named as the Digital Partner for Long & Waterson who have just launched a new property scheme in partnership with Knight Frank.
The company takes its name from its location which is intersected between Long Street and Waterson Street in Shoreditch, East London. The development is made up of 119 luxury apartments ranging from £695,000 for a 1 bedroom flat and around £1.395 million for a 3 bedroom flat. The design of the building has a contemporary outlook to mirror the penthouse-style of New York, with large steel framed windows. Amenities include treatment rooms, spa, gym, cinema room and 24-hour concierge service.
Our Role As a Digital Partner
With the scheme ready for completion in Spring 2018, we have a small window to maximise enquiries and help generate sales of the properties on offer. Whilst we specialise in search engine optimisation (SEO), we have had to accelerate the process and secure page 1 positions on Google and Bing for terms such as flats in Shoreditch and apartments for sale in Shoreditch.
We have achieved this through some strong online PR in The Evening Standard and City AM. We were passionate about positioning Long & Waterson as two things: property and Shoreditch. We have executed this by gaining local press in Shoreditch news and online magazines, piggy backing off the booming tech industry in East London. For property, we have received mentions from property-specific websites such as Wharf and Homes & Property.
From a content perspective, we needed to speed up the process by adding regular content to ‘bulk up’ the website and demonstrate that it was not a site of thin content. We have focused on creating content relating to property in the local area and artists in the area including painters, sculptors and designers. This has established Long & Waterson as a resource for the Shoreditch community and positioned the company with the first two pages of Google’s searches relating to property and Shoreditch.
We continue to maximise our PR and content efforts as we approach the launch date and intend to sell each flat within the given deadline.