The whole team at Tudor Lodge Consultants are delighted to announce that we are working with the Transparent Umbrella Company on their new website. With the introduction of new employment rights legislation by the government, covering England and Wales, it is more important than ever that freelancers and contractors ensure they and their respective employers are up to date with IR35 laws and legislation.
We are working with the Transparent Umbrella Company on their online positioning, using Search Engine Optimisation (SEO) techniques, their lead generation, website performance and development and online offering to workers, recruiters and contractors alike. There have been a number of challenges with their website.
The Challenges
The Transparent Umbrella Company’s previous website (which we started with) was developed abroad and was not designed to be ranked on Google and other UK search engines. This posed the challenge that the entire build and nature of the website needed upheaval. However, aware of the interruption to a business’ online presence that an entire new site can cause, we worked with the development team at the Transparent Umbrella Company to ensure minimal interruption.
Furthermore, the site, having been around and live for a number of months, was not ranking on Google at all and this meant that we needed to address both the build and the content of the website as well as how content was presented to Google and other search engine ‘spiders’ which crawl websites.
What We Have Achieved
We designed a new website design within the confines of the branding and business goals of the Transparent Umbrella Company. The new website is fully responsive, supportive of content, media and user engagements; unlike the old website. Furthermore, the new Transparent Umbrella website has more useful information than ever and provides contractors, recruiters and workers with all the information they need to sign up to the Transparent Umbrella Company.
Furthermore, the website is now SEO and Google friendly and this means that it is being ranked for various high-value terms including ‘umbrella company.’ This has all been achieved through the use of clean and efficient SEO techniques and practices which we are continuing, to a great degree of success.
How We are Achieving Success
Having picked up the Transparent Umbrella Company’s old website, we undertook a number of SEO-focused actions and activities alongside the various in-house marketing teams they possess. This has included:
Responsive Website Design – The new website is focused on user experience, information and allowing interactions with the brand which means that the website is now fit for purpose and users can easily convert to a lead for the Transparent Umbrella Company.
Meta Data – One of the most important factors when it comes to SEO, the meta data is one of the first aspects that search engines crawl to determine where pages should rank. We therefore updated all of the meta data on the Transparent Umbrella website to make it more focused, relevant and SEO-friendly, which has already boosted rankings for the website.
Website Content – The Transparent Umbrella Company website was previously almost devoid of content. However, we have undertaken a strong and effective content strategy to ensure that there is both relevant and optimised content across the website in various forms. This allows users to engage with the site in a variety of ways. The website now plays host to content that includes landing pages, useful information and core navigation pages such as contact and about pages.
How Our Work Has Improved Rankings
Since beginning our work with the Transparent Umbrella Company, they have seen themselves go from not ranking at all to ranking for more than a dozen relevant and important terms organically. Climbing up the rankings and improving n an almost daily basis, we look forward to continuing to build on the progress with the Transparent Umbrella Company for the future.
