Leading East Anglian chartered accountants, Larking Gowen, has changed its name to MHA Larking Gowen, with effective from today, 9 April 2019.
The change is taking place because the firm has decided to take on the branding of its professional national association, MHA.
MHA was founded in 2010 and is made up of regional accountancy firms with over 45 offices across England, Scotland and Wales.
The association members share resources and expertise, which helps them deliver a wide-reaching and stronger service to their client base.
MHA is a member of Baker Tilly International, which has an accountancy network across 145 territories, giving their own members access to a wide range of international resources.
Jon Woolston, Managing Partner of MHA Larking Gowen, said that by strengthening its affiliation with MHA and Baker Tilly International, the firm was securing its future and independence for years to come.
“We see this as an essential step to take now to ensure that as MHA continues to evolve, we can be at the centre of that development,” he said.
“As a founding member of MHA, we have been working closely with the association for a number of years. Closer affiliation with their branding gives us enhanced credibility in some key specialisms, which we can demonstrate on a national and international level.
“With all the issues around Brexit, what better time to show that we have a well-respected international offering. Having the tenth largest global network on tap is a great regional unique selling point for the firm,” he continued.
“We would like to reassure our clients and professional colleagues that the firm will retain its level of independence, local knowledge and high standards of service that people have come to expect from us.”
Benefits of MHA membership include sharing knowledge, technological and systems support, better buying power, recruitment and training initiatives, shared marketing resources, business referrals, access to outside expertise, secondments at national and international level, benchmarking and the ability to pitch for business at the highest level.