JMS helped Anglian Water to celebrate World Oceans Day with the production of a 90 second promotional video on how to keep beaches and bathing waters clean in the East.
Anglian Water were keen to ensure the video was fun and engaging, encouraging people to share the tips online. JMS developed a theme song and sea creature characters in their video to demonstrate how home owners and beach users directly affect the sea and its creatures through actions such as littering, poor plumbing maintenance and dog fouling. Key elements that impressed Anglian Water in the development of the video included having a seal’s birthday party and crab’s first date ruined, and the addition of animated dog poo! It was a great project for the whole team to work on, developing the characters, the song and the musical theme, as well as having the opportunity to be a bit naughty!