We’ve recently had the pleasure of working with the team at Chrysalis on their first TV commercial. The long-term radio and online advertiserswanted to take the next step and promote their nationwide courses through the fabulous medium of TV, and of course JMS were pleased to be their guide.
We presented a number of options for consideration and the client chose a creative idea that explored the journey someone takes when embarking on a big change in their life, such as a new career. Filmed across 2 days and 4 locations; beach, home, office and 2 studio sets, the creative team demonstrated these thought processes by following a central character as she sets out to change her life with the help of Chrysalis.
Capitalising on the advertising already being used, we incorporated some visual ‘nods’ to the butterfly icon that is part of the company logo – small reminders of the branding that appear throughout the commercial connecting directly with our central character.
The commercial broadcasts nationwide from April 2016.