A Trade Mission to Dubai to help small firms make trade links with the fourth largest export market outside the EU takes place from 26th Nov, and Human Capital Department are invited.
According to the British Chamber of Commerce the regions market is worth $197.5 billion for the UK with the Arabic economy still growing at 3.4%, it is the eleventh biggest market in the world with an emerging SME market.
I gabbed the opportunity to join the trade mission having lived and worked in the region for ten years and so understand the cultural differences – first time visitors and tourists can be seduced into thinking its like home only with sunshire but it’s not. Similarly businesses can come unstuck – often consultants and trainers are parachuted in with little knowledege or understanding of the company and country culture.
