The coronavirus has impacted businesses everywhere, but as the UK starts to re-emerge from lockdown, it’s time to look to the future.
Your organisation may have continued to trade during the lockdown, or perhaps you had to close your doors until the Government started to ease restrictions. Either way now is the time to use email marketing to let your customers know that you are back and ready to do business.
Our Smart Messenger team have been busy talking to clients about how to use our email marketing system to reach out to their customers. Initially, the most important message you can send is either ‘We’re back in business’ or ‘We’ve never been away’.
Right now, as people remain in lockdown, and many of us are still working from home, your target audience is online more than ever. When you use email marketing to reach them, it’s the most efficient way to ensure they read what you have to say.
But once you’ve delivered the ‘back to business’ message, where do you go next?
Using an email marketing platform like Smart Messenger, you can share content with your target audience that is helpful and informative.
To help you, we’ve put together a Smart Messenger blog that gives you a guide to the sort of content you need to share with your email list right now. The most important thing? Show your company cares by producing helpful and informative content that is genuinely useful and valuable.
You can read the full Smart Messenger blog post, we hope it’s a useful guide for your business during this challenging time.
If you want to know more about how to use email marketing to get back to business after COVID-19, please feel free to get in touch on 01603 858250 – we’ll be happy to help.
