It has not been an easy road for independent agencies over the past 20 years, with uncertainties such as a recession and the more recent Covid-19 pandemic. Coming out stronger than ever is Naked Marketing, proudly celebrating their 20th anniversary this July 2022.
With a purpose of helping organisations be the very best they can be by exposing their greatness through on and offline, branding, design, and marketing, Naked, a creative marketing agency, has transitioned with the developments in technology to incorporate the rise of social media and digital platforms. Proud advocates of Norfolk businesses, Naked have built up an impressive client roster over their 20-year history including Midwich, Hadley & Ottaway, and Allen & Page, and, more recently, AF Group, Gasway and Roarr! Dinosaur Park. A key value of Naked’s is ‘Once naked, stay naked’; more than 50% of their clients have been with them for over five years and 20% have been naked for nearly the full duration.
Although a focus on awards isn’t their primary objective, Naked were honoured to have received EDP Small Business of the Year and runner-up Business of the Year Awards in the same year.
Naked started their 20th anniversary year strongly, announcing the appointment of James Hale as a new Director and the Head of Marketing and Digital. Experiencing strong digital growth, Naked reported their 2021-22 revenue increased by 86% in digital and marketing services alone.
David Lloyd, Managing Director at Naked Marketing has been with the firm from the outset as co-founder. With over 20 years experience in the creative industry, David, a graphic designer, has co-lead the design team with Dan Bradfield and managed Naked’s design studio. He stepped up into his current role as the UK moved into Covid-19 lockdowns and has steered the team to triumph in their 20th year.
Reflecting upon the success they have achieved over the years, their ethos of keeping it simple, with a no-nonsense, stripped-back approach to marketing continues to enable their growth supporting local businesses.
David comments ‘Working with businesses of all shapes and sizes, it’s an organisation’s ambition or story that turns us on rather than their budget – we have to add more value than we charge. This concept helps us create long-term relationships that are mutually beneficial. We get to know our clients better. We want to create a marriage. It’s been the recipe for 20 years of success!’
Looking to the future, Naked are moving forward with a focus on brand marketing led by Dan Bradfield, Creative Director, Head of Design and Branding. Their ultimate aim is to take away over-complicated ambiguous definitions and jargon, and help small to medium businesses present themselves to their audience.
To mark the prestigious monument, Naked celebrated in style, with a grand birthday bash held on 15th July 2022. Clients new and former were invited to the festivities with the Naked team.
Images provided by Naked Marketing