We’re glad to announce that working in conjunction with Vaccoda Design, we are working with gas engineers and Bromley based gas and plumbing experts Gas Safe, providing search engine optimisation (SEO) for their website(gassafe.net). Gas Safe are a South London based business that provides a wide range of plumbing and gas-related services including boiler servicing and installation, power flushing of central heating systems, Legionella assessments and much more. Initially, Gas Safe’s website was lacking a number of fundamental SEO aspects including meta data, including titles and descriptions, SEO-friendly content and a competitive and clean backlink profile.
What we have Done
Initially, in depth keyword research was required for Gas Safe to ensure relevant keywords and online searches were targeted. A competitive industry, it was important to research both long tail searches and short tail searches relating particularly to boilers and central heating services offered by Gas Safe.
Based on the SEO-friendly content management system (CMS), WordPress, we needed to update various settings for their website to make sure that Google and other search engines are able to properly crawl [analyse and rank] the Gas Safe website.
This has included installing various plugins for the website such as Yoast SEO. We were also required to remove meta keywords from the website as this is an outdated practice that is not beneficial for modern day SEO.
Having completed the routine updates of the website, we undertook a full meta data update of the website. This entailed going through each of their site pages and updating their meta titles and meta descriptions to make sure they are best placed to be ranked by Google.
We have also begun to populate the site with content and have written a brand-new landing page for their newest service; boiler finance.
As Gas Safe have not previously optimised any element of their website we have also been researching various competitive keyword terms for Gas Safe to target and rank well for. Furthermore, we are carrying out clean and SEO-friendly link building to increase the number of reputable websites that provide link traffic to the Gas Safe website. This is important as it acts as a powerful trust signal to search engines that the site is worthy of higher rankings.
Gas Safe have already seen several keywords move up a number of pages on Google including ‘boiler finance’ and we are looking forward to helping Gas Safe improve further online through carrying out further keyword research and planning as well as constructing a wide range of bespoke and content-rich landing pages to improve rankings and increase the offerings of the Gas Safe website.