We are pleased to announce that we are working alongside Hyphen marketing on South London estate agents James Pendleton across their search engine optimisation (SEO). James Pendleton are a well-established agency providing a vast range of homes and rented properties throughout South and South West London. Covering both commercial and residential properties, James Pendleton have been working on their online presence and expanding their exposure online.
With locally placed agents throughout the southern parts of London, James Pendleton provide a professional, expert and personable service that is difficult to find nowadays. However, with marketing changing and with the online world and that of estate agents and their customers evolving, it has been important for James Pendleton to adapt to the market and the changes afoot.
The Challenges
Having previously undergone a degree of SEO work, James Pendleton came did have their website partially optimised. However, having undertaken the work quite some years ago, there were a few now potentially ‘dark-hat’ SEO techniques that have been used. Previously and as per old fashioned SEO practices, James Pendleton had been signed up to a number of now defunct online directories. Whilst at the time this meant that their backlink profile grew, with additional links and domains pointing to their site, it has meant that in recent times their online results and rankings have somewhat dipped.
Since late 2016, Google rolled out their Penguin algorithm update which devalues links of low quality. Whilst in previous times websites would be penalised until they removed spammy links and resubmitted their site, Google’s update means that the links in question become devalued and so become effectively worthless. This has meant that numerous sites, including James Pendleton have seen their organic rankings dip. As part of their SEO progress, we have also assessed their on-site SEO and this has included their meta data, internal link structuring and on-site content utilisation. This is required in order to link their on and off-site SEO ranking factors and results.
What We Have Done
Initially, we have carried out extensive keyword and industry research for James Pendleton in order to identify and effectively target their chosen targets and keyword and search terms through all subsequent SEO and online work with their website. We have also gone through James Pendleton’s extensive backlink profile, identifying spammy links, devalued links and those that may be causing them more harm than good. We have also identified the links in their backlink profile that are strong, making sure to keep them pointing at James Pendleton. Subsequently, we have disavowed the spammy and dark-hat links from their backlink profile by submitting them to Google to be removed from consideration of the backlink profile of the website. This has led to the strong and reputable links being taken in to consideration by Google without being ‘diluted’ by the weak and spammy links accrued over the years.
In addition, we are now also working to build them a strong, clean and carefully considered backlink profile; making sure they receive high quality links from relevant websites, property-related publications and other websites that will boost their online standing and increase the strength of their domain in order to improve their organic results and traffic.
We look forward to working further on this budding partnership over the coming months.
