Norfolk charity The Hamlet Centre Trust gives unstinting support to families facing challenges most of us would find unbearable. So JMS has been excited and energised by the commission of a charity video to ‘tell the Hamlet Centre story’ as part of the Trust’s major awareness and fund-raising initiative for 2015.
Far from the traditional tugging-at-the-heartstrings appeal, everything in the film emphasises the personal, purposeful and positive, work of the Trust. So the programme opens with hand-drawn animation produced by our Motion Graphics designer Hugh South, taking the viewer from rural Norfolk right into the city centre with The Hamlet Centre at its heart, but ensuring that en route we pass animations of real-life staff and Norfolk landmarks, making a colourful and descriptive introduction to the main film shot on location at the centre.
For this, JMS crew filmed across two days in the Summer, following the staff, children and young adults, capturing unrehearsed and insightful snapshots of life in the Centre, and interviews with parents and key staff about the great work taking place there every day.
In December the programme premiered at a special awards ceremony hosted at The Forum in Norwich, where it met with praise from all the families and staff involved. And from Pauline Morgan Chief Executive Officer, we received the simple but immensely gratifying note: “The feedback is fantastic – everyone loves it!”
