Global growth for agency
One of the Eastern regions longest established integrated marketing agencies, has seen a significant boost in turnover from the Asian market for the first time.
Norwich-based The Point has been responsible for delivery of a major international branding exercise for ARCADIS, the global built asset consultancy with more than 19,000 employees and over €2.3 billion in revenues. The Dutch company has acquired a number of regional consultancy specialists during recent years across the infrastructure, water, environment and construction markets. The Point was first appointed to develop the integration of their UK acquisition into their brand family. The efficiencies delivered on that project saw the agency retained by ARCADIS to oversee a similar exercise for Singapore-based Langdon Seah, the longest established and largest cost management and quantity surveying consultancy in Asia.
‘Since the beginning of 2013 we’ve engaged with ARCADIS’ global corporate brand and communication team in Amsterdam, planning how best to integrate the numerous international acquisitions in to the established brand in territories as diverse as South Korea, Brunei and Malaysia’, commented Managing Director Ian McKinnon-Evans.
In addition to adding revenue from the Asian market, the agency also recently secured new business from the $57 billion US chemical group Dow, by being appointed to work with their UK-based agrosciences division. The business win came after success in a competitive four-way pitch process.
The initial task for the agency was to conceive and create a new ‘knowledge brand’ to sit at the heart of all Dow activity within the UK arable sector. The campaign was launched earlier this month at Cereals 2013, the UKs largest arable event. The agency delivered a fully integrated campaign from event planning, social media content, a mobile and tablet site and a trade press advertising campaign. Work will develop throughout 2013 across further event presence and start to broaden across the company’s extensive product portfolio.
‘Working with major global brands like Arcadis and Dow has challenged us in a very positive way. Yet again we’ve had to raise our game, as unearthing innovative creative strategies that deliver cut through and engagement are critical for clients of this calibre who are serious about brand. But it’s what we’ve always been good at and it endorses the strength of the integrated offer we’ve built in recent years. It also proves you can be world class in Norfolk.’
Find out more about The Point at www.thepoint.co.uk