The Brief
Despite being around for over 30 years, Tours for Christians had no online presence so they got in touch with the team at Tudor Lodge Consultants to help drive enquiries online through SEO (search engine optimisation).
Our task was to position the company asChristian Tourexperts and although they are based in London, to be able to reach out to all Christian communities thorughout the UK. They particularly wanted to grow their exposure for Israel tours whichremains a very popular destination for Christians as it isthe birthplace of Jesus, has countless holy and significant sites anda huge degree of natural beauty and culture tooffer.
From tours to Jerusalem, Bethlehem, Galilee and beyond, there is so much that Tours for Christians are able to offer. Working with well-renowned names in the Christian Tour industry means that they are able to offer some of the finest tours of Israel for Christians to be found anywhere.
What We have Done
Tours for Christians approached us with only a limited service to Israel. However, looking to expand their reach and appeal in the Christian market has meant that we have created for them a range of content and made many changes and improvements to their site to ensure they are found for services to Christians to Israel and otherwise.
We have added bespoke content; full of information for the Christian community and easy to read guides about the historical sites and tours you can make – which will make the sitea resource in its own right. These landing pages will make it easy for users to find information about the area and lead to potential enquiries.We have also approached a number of travel and religious websites and blogs to write about the tours on offer and in doing so, we generatenatural and highly relevant linksto the website (which boosts therankings!)
As well as adding videos, we have addedmaps and images to their website. This has increased user friendliness and makes the site more engaging and also holidaymakers to plan their trips accordingly.
Increasing the visibilityof the website has been key for this project. Since the start of our work on the site, Tours for Christians have seen their search engine rankings fly up. Now found on the first 2 pages for a number of industry searches, they are improving with every day.
2016 promises to be a great year!
Visit the website:www.toursforchristians.com
