Image: Martin Dronfield, Chairman for EEEGR, speaks to delegates at Global Offshore Wind 2022 during the GENERATE and EEEGR Pavilion’s drinks reception. Image credit: GENERATE The East of England has huge potential to become the heart of the UK’s net zero journey and GENERATE made sure the region’s voice was heard loud and clear at Global Offshore Wind 2022, supported by industry-leading developers, and thought leaders in the sector. The GENERATE and East of England Energy Group (EEEGR) pavilion at RenewableUK’s Global Offshore Wind presents an opportunity to uplift a range of businesses from the East of England, offering them the chance to exhibit on a global stage. This year, exhibitors on the GENERATE pavilion included Peel Ports, Kestrel Liner Agency, Harwich International and Peterson, alongside presentations from Great Yarmouth’s new O&M campus and Lowestoft PowerPark projects. The pavilion also played host to the Virginia Beach Economic Development, promoting the offshore wind export opportunities in the growing US market. Ian Pease, Business Development Manager for GENERATE said, “It’s fantastic to see so much activity on the stand today. By collaborating under the GENERATE brand, the East of England has been able to demonstrate real presence within the industry, representing both the capability of our supply chain and the opportunities for inward investment.” In addition to a traditional presence, the GENERATE stand hosted a drinks reception with senior industry leaders presenting on their projects. Welcoming more than 200 people across the supply chain to the stand, attendees at the reception had the opportunity to hear from developers including Vattenfall, ScottishPower Renewables, RWE and Equinor on the exciting opportunities in the East of England. Simon Gray, Executive Director of Policy and Internal Affairs at EEEGR, said, “There was a real buzz at the event in general, which we really felt on the pavilion today, with lots of businesses visiting to find out about the industry in the east and how they can capitalise on the region’s opportunities.” The GENERATE brand goes even further this year, having commissioned a video that will provide legacy for those involved with the region’s presence at the event. The video will showcase the ambitions of the developers and the opportunities the region presents as seen by the supply chain. GENERATE, which is a collaboration of stakeholders including Great Yarmouth Borough Council, East Suffolk Council, Norfolk County Council, Suffolk County Council, and the New Anglia Local Enterprise Partnership, work alongside energy industry bodies EEEGR and the EastWind offshore cluster to profile and showcase the region’s energy investment opportunities to a national and international audience of key decision makers. Having a presence at national and international events such as these demonstrates the importance of representing the region as a whole, and the importance of showcasing the opportunities on a global scale. GENERATE has a rigorous program across the year to continue to support businesses to do this with their attendance at industry events in Amsterdam and Hamburg. Images: Frist: Ian Pease, Business Development Manager for GENERATE, at the GENERATE and EEEGR Pavilion at Global Offshore Wind 2022. Second: Delegates attend the GENERATE and EEEGR Pavilion’s drinks reception at Global Offshore Wind 2022. Image credit: GENERATE