We put out calls for TV commercial castingon an almost weekly basis, but we thought a new project that needed the next ‘Anna’ or ‘Elsa’ from Frozen would be a good opportunity to use our Facebook page to source some new junior talent with a passion for all things Disney.
Casting for a Pan-European TV commercial meant we needed a large reach to fill our 60+ audition spots – so we generated an eye-catching poster and asked our lovely Facebook likers to spread the word on a Friday afternoon.Facebook didn’t let us down with our post reaching just under 30,000 people organically! We had 1,300 clicks and over 700 likes, comments and shares and by the Monday morning when our phone lines opened we’d generated more than enough enquiries to fill the audition slots plus reserves.
It was a great way of generating a buzz around a production and reaching out to Frozen fans throughout the UK so we’ll certainly continue to use Facebook for future TV commercial casting… so watch this space!
