With the health, supplement and nutrition industries growing hugely in the UK, there has been a great increase in the number of businesses selling these types of products online. This has means that the industry both online and offline have become more competitive than ever. Having been approached by the team at Missfits Nutrition, we are pleased to announce that we are working with them to get them found online, building on what is already a strong brand presence.
Missfits Nutrition sell a range of health-related, protein and dietary supplements including whey and vegan protein amongst others.
Having a brand that is known online, poses a number of challenges and our search engine optimisation (SEO), design and lead generation teams are working hard on these aspects for Missfits. With a newly designed website, we have been able to start getting Missfits on the right path to success online via Google, Bing and other search engines.
What we are doing
The Missfits Nutrition website was currently only ranking for brand terms and a few other, lower volume terms. This has been in part due to the lack of various crawling factors’ implementation across the site as well as a lack of clear targeting. We have therefore been working on the following, amongst all other factors to improve how Google and other search engines can rank the site:
Meta data – one of the first criteria that search engines assess, we have been updating and optimising their meta data. This is all based on thorough keyword research and industry analysis. This data allows the site to target what is needed with relevant pages and make sure that users are presented with the most relevant search results subject to their searches online.
Website code – the source code upon which a website is built is key to the performance and the rankings of any site. With Missfits’ website being built via a strong content management system (CMS), we have been able, along with their development team to implement a number of fixes, updates and changes to ensure the code is optimised for search engines and can be crawled effectively. This has also helped to improve the website’s overall responsiveness and speed.
Content, headings and targeting – we have been carrying out keyword and industry research to determine the best terms to target in their industry based on their targets. This has led us to begin a comprehensive audit of all of the website content. Furthermore, this ongoing keyword research means that we are consistently honing what the site is ranking for, ensuring it always remains relevant.
Online PR – a key part of SEO and online marketing is the overall reputation and PR of a site. We are working with a number of relevant websites to feature Missfits Nutrition, helping increase the degree of exposure they are likely to enjoy online, acting as a powerful trust signal for Google and other search engines.
Tracking performance – Key to monitoring and building on success, we are tracking the performance of the website from both a speed and responsiveness point of view as well as in terms of which keywords and search terms it ranks for to make sure we are on top of all happenings.