James and Mark look at the myth that is having a Unique Selling Point. Instead they focus on the business critical concept of Sustainable Competitive Advantage (SCA) and walk the listeners though a step by step process to help them identify what their SCA is. In time honoured fashion, the come up with 3 top tips and a musical link for good measure! If you are enjoying the series, we would really appreciate it if you could follow us on Apple Podcasts, Spotify, Audible, or wherever else you get your podcasts! You can also find all episodes on our website www.larking-gowen.co.uk/IBC If you have feedback, questions or think you might be a great guest on the podcast, please get in touch! Email the team at [email protected] Listen here!