We are delighted to be working with All Purpose Loans, continuing our work with loan comparison sites and lenders and helping them get to the top of Google through SEO (search engine optimisation). Following our success with other similar sites such as One Stop and MY JAR, we are in the process of implementing a number of techniques to help the site rank organically on Google for a number of key terms (not using the paid ads) and helping the company grow in terms of visitors to the site, applications made, funded and revenue generated. Here is the approach we have taken below:
Keyword Research
Every campaign starts with a conversation or sit down with the client to determine the list of keywords they wish to target. It is important that we include variations, so not only personal loans, but also online, compare, UK, bad credit – to cover the full spectrum of enquiries. In addition, it is essential that we get feedback, since this showed that words relating to loans calculator were very popular and therefore it is important to include a calculator option and example on every page too.
Content Creation
Based on the keywords, our next task is to create a content landing page for every set of keywords. The idea is that you create one page for Google to focus its attention on, per keyword. So it is best to have one page about business loans, not 5 or 10, and to focus your efforts on this main page. If you create other landing pages and guides relating to business loans, it is always healthy to then use an internal link back to your main page.
Beyond the product landing pages, we will be writing key guides about the loan products available, making the content as specific as possible to answering key problems that customers deal with – rather than writing generic blog content.
Link Building
Still a key part to the SEO marketing mix is getting links to the site. Our approach is to acquire paid links from very specific, good-quality business/loans/finance sites and also gain natural links through outreach, PR and creating sufficiently useful guides that they naturally pick up traction.
Technical Fix-Ups
Every month, we make it our priority to ensure that the site is optimised from a technical standpoint. This includes making sure every meta-title, tag, description, heading (h1,h2,h3), internal link, sitemap, image alt text and robot txt is well optimised to ensure a smooth crawling and indexing of the website.
We are delighted to see some initial progress for our clients at All Purpose Loans and are expecting some impressive results when we reach the 3-6 month mark, which is expected for SEO.