During the first few years of the 21st century, advances in connectivity have changed the way we work and communicate. Few sectors, industries or individual business processes have been left untouched by continuing innovation, with the emergence of online solutions creating infinite opportunities. This pace of change is only set to grow and the demands on your Business Connectivity will increase exponentially.
With almost every company now rating the internet as critical to their business operations, we are relying on using more online activity, not only for Business Processes but the interaction between Customers and Companies.
In today’s world, the way we communicate internally and externally in our organisations is merging traditional and new media’s. Cloud Services including Twitter, Facebook Instagram, Google+ are tools not only for marketing, but a great tool for sales and customer service channels. When combined with ‘Software as a Service’ (SaaS), for example Salesforce, it creates a stronger engagement between the company, customer service, sales, marketing and IT using an integrated communications platform which were previously reserved primarily for large corporate clients.
Even traditional communication such as voice and email are evolving. Multiple media channels are now available with the ability to interact and engage with customers, both existing and new, through channels such as IP Voice, Instant Messaging, Video and Web Conferencing. Working from home has never been easier, with work from anywhere applications, leading to increased engagement and productivity within a business.
Everyone loves to connect with each other to share news and experiences whether attending conferences, concerts, charity events, holidays, whatever they are doing they will use internet applications such as Twitter, Facebook, LinkedIn, Google+ and Instagram. With this increasing trend, marketers, event organisers, town and city centres to name a few, are looking at ways they can help enhance this activity and boost their awareness with many turning to high speed WiFi networks.
Whether you are running a business, planning a public event or reaching out to your customer, it’s important you have the right connectivity solutions keeping you and your business connected. Investing in the right data connectivity now is the enabler to take advantage of the new media world and should be the starting point on which to build your sales and marketing strategies.
With an increasing array of connectivity options available to support your business today, ensuring you have the scalability to grow, deciding on the best platform can be a bewildering task. Flexibility allows for you to plan and pay for your business needs catering for seasonal trends and growth.
Swains Plc provides Connectivity solutions to 1000’s of UK Business customers, ensuring they receive the highest level of service and performance. After all “Connecting Business Everywhere” is what we do. For more information visit: www.swainsplc.co.uk
Swains Plc are sponsoring Click and Connect: The Online and Social Media Showcase on Thursday 25 September 2014 at The Kings Centre, Norwich. An interactive half day with national and local key note speakers, workshops and exhibition providing practical advice using demonstrations and case studies to enhance your online activity.
