The scent of the sea, the wind in our hair, the sun on our backs… July 2015 found the JMS team dreaming of luxury, transatlantic cruises. And how could we do otherwise, when working with Imagine Cruising?
After we made their previous TV commercial in 2013, we were more than happy to welcome back top specialist travel agency Accord and their client Imagine Cruising.
We wanted this campaign to capture the way it might feel to leave home knowing you were heading off on a heavenly cruise. It all began with a casting day and a photographic shoot in central London, to select the couple who would be ‘setting sail’. Meanwhile, we got to work designing and building the stylish living room/hallway set, from scratch, in our studio. The shoot day arrived, as did the models, who were filmed ‘going away’ from their specially-constructed ‘home’. And that was it. None of us had to take one step outside of the UK – our editing team worked their usual magic and blended the studio shoot with beautiful shots of the cruise ships and stock shots of their romantic destinations.
Once we’d added the perfect music track and a silky voice-over … well, see it for yourself on ITV and C4 from 7th September 2015 – it’s guaranteed to have you reaching for your passport!
JMS – See the whole world, from our studio!