Charitable motivations research
The cost of acquiring charitable donations is significant – each year charities spend hundreds of thousands on TV appeals, Radio appeals, events, collections, staff, mailings and so on to persuade people to support a particular cause.
At Break, we want to make our acquisition investment worthwhile by understanding what motivates someone to give their money or donate their goods in the first place and the best ways to communicate with previous or potential donors in the future. We want to make our investment (and maybe yours) work smarter.
We have therefore commissioned Zing Insights, an independent research agency to collect your views which will shape our strategy for the future. As a thank you for taking the time to give us your feedback everyone will have the opportunity to enter a prize draw to win a Pad mini.
Thankyou if you have supported Break in the past and/or for completing this survey which should take no more than five minutes.
The information we get will be so helpful to us.