We are thrilled to announce the launch of Call Wiser’s new website. Working closely with them on design, the site offers a very easy way to navigate for various insurance products include bike insurance, van insurance, home insurance and car insurance quotes. Features of the site include:
Design
The site is very simple and easy to navigate. For us this was key because competitor analysis showed too much going on and it was distracting to the user.
We have kept with the traditional two colours for websites and a white background and black writing. The pastel colours of aqua and torquoise creating a calming feel which we wanted for people shopping for car insurance, especially if it was urgent.
Mobile Friendly and Responsive
The site is completely friendly for mobile users and is responsive for all devices such as desktops and tablets. This means that the size of the browser adjusts to makes it easy for users to shop around for insurance no matter where they are. On April 21st 2015, Google made an algorithm update that will favour websites on the search rankings if they have a mobile friendly site. So overall, the responsive site is what’s best for the customer.
SEO friendly site
The site has been built in a very SEO friendly way, minimsing the unnecessary code where possible. In addition, there is a nice blend of relevant content, images and videos to create a healthy user experience, also known as semantic SEO.
The site has been linked to authoritative domains including car sites, the AA, wikipedia, Govt and awards that the company have won. We also add a very informative About Us page thereby creating trust signals to Google that this is a strong company with a real company background and history.
We are very excited for Call Wiser and their new site and look forward to delivering strong SEO results moving forward!