1. Whatever your mobile strategy – whether for publicity, increasing traffic to your site or as a direct push for sales- build your efforts around the mere 2-3 seconds you have to make an impact to potential customers. Tailor the balance between being clever and straight-to-the point to reach the targets you need.
2. If you know your market, find out how they like to get their information. What kind of information are they looking for and how do they prefer it to be displayed? Do customers respond to infographics and clever design or are the technical details more important? Find their preference the best you can and match your message. Not sure? Consider feedback plug-ins for your site, launching polls on your twitter and facebook pages and reviewing your website’s analytics for click-throughs and interaction.
3. Remember your market may be engaged in other activities whilst reading your message. They’re also looking at a smaller screen, so keep everything small and ready to read without the need for lots of scrolling. This definitely means not TOO much text!
4. An effective headline. Like a good email subject line, it’s crucial in grabbing the attention. Once again, keep it short, sharp and to the point. You don’t have time to waste on words that don’t hit the mark.
5. Give customers something to engage with. Getting your customer to interact with you builds loyalty. If you get them to ‘do’ something to get your special offering, then they are more likely to repeat the action another time (as long as the ‘push’ results in a win/win situation) So suggest they click or text to vote, enter a context, get a coupon, download, request info etc. Get them to flex their fingers and opt in.
6. Encourage sharing. Most apps have this feature built in. Can you offer them something to help them spread your word? What freebie, discount, or special mobile giveaway would appeal to them?
Integrating even just a few of the above points with a test, learn, refine approach to your mobile marketing, whatever your strategy, will give it great potential.
New to Norwich, Think Mobile Media makes fantastic apps, QR codes and mobile websites that grow your business. Geraldine is a partner at the firm and for full details on how we could help your business please view our site here
