Member Event: When Push comes to Nudge…..

Our December Masterclass is for those interested in improving client outcomes.

The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.

This session will look at the theories underpinning the science and consider some of the more common decision errors.

By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!

Agenda

Introductions Why does Behavioural Economics matter? The Theory Prospect Theory Bounded Rationality, Heuristics and Biases Fast and Slow Thinking

MINDSPACE Building a Nudge Toolkit

Ipswich Suffolk Food Hall, Wherstead, Ipswich IP9 2AB Tuesday 9th December Sessions at 8.15am and 12.15pm

Great Yarmouth Beacon Innovation Centre, Camelot Rd, Gorleston NR31 7RA Wednesday 10th December Sessions at 8.15am and 12.15pm

Norwich Henderson Business Centre, Ivy Road, Norwich, NR5 8BF Thursday 11th December Sessions at 8.15am and 12.15pm

Each Masterclass is expected to last 2 hours including questions and will qualify for 2 hours of SRA accredited CPD.

Light breakfast or lunch included. These masterclasses are free of charge but early booking is recommended as places are limited.

To book a place and for more information please visit www.chadwicks.co.uk or call Emma on 01603 251687.