Member Event: Webinar: Segmentation & Customer Profiles: What, Why & How

Everyone is unique, so it seems counterproductive to categorise traits and characteristics into groups, right? Quite possibly.

However, Segmentation and Customer Profiles can act as an eye-opening introduction to learn who your target and ideal customers are. By creating a Customer Profile you can begin to identify gaps in your current marketing strategy where your target customers are not hearing your messages.

There is no right or wrong list of Segmentation factors, Nivea even use sun-cream usage as a factor (please forgive the pun), and in this webinar we introduce how we do it at Hethel Innovation; a technique we have introduced to businesses through our fully-funded ERDF project, Breakthrough.

What We’ll Cover

In this session we’ll look at:

• What is Segmentation?
• What is a Customer Profile?
• The benefits and criticisms of these techniques.
• Why to use Segmentation and Customer Profiles.
• How to begin the process, and what happens next.

Following the session you should understand how to conduct your own Customer Profile exercise by looking at the similarities of your current customers. With this information you can begin to introduce new marketing practices to access those who currently are not aware of your organisation.

Who Should Attend?

• Early stage organisations looking to identify their early adopters for feedback.
• Small businesses wishing to identify their niche.
• Large organisations looking to move into new markets, and access new customers.
• Those in the public sector looking to create solutions for a specific group of residents.

This webinar will be delivered by Jordan Sharman, part of Hethel Innovation‘s Business Development Team. With a background in Marketing, alongside manufacturing, Jordan works closely with SMEs and Startups in Norfolk and Suffolk to realise their target market and create businesses which provide a value that exceeds the expectations of the customers.