Member Event: The Essentials of Email Marketing

A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.

Learn how to:

Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon

COURSE CONTENT –

Email Marketing and the law

Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses

Planning your email campaigns

Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance

Get your audience to open your email

Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything

Get your audience to react to your email

Writing effectively for email The smart way to use links Prominent call to action

Evaluate your performance

Understand campaign metrics Set realistic goals Understanding behaviour

Review of your campaigns

Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing