Member Event: Marketing Strategy Part II – Winning and Keeping Customers, Diss

In a world of increasing customer expectations, huge choice, and greater transparency, marketing is getting tougher, and it’s the businesses that are taking a proactive approach that are the ones who are winning.

This in-depth workshop will take a look at effective marketing and sales in crowded markets, and vitally, how to apply them to your business. The main focus of this workshop is looking at the best ways to find, attract and keep customers

Through a combination of theory and practical examples, this intense introduction to marketing strategy and auditing will help you understand:

• Sales process and the alignment between sales and marketing

• Customer acquisition and retention

• Lead generation

• CRM strategy

• Cross-selling

• Customer insight

Who is this course for?

This course is suited and intended for medium-sized businesses looking to develop their ongoing growth strategy.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.