Member Event: Google Analytics Training Seminar

Data is now the new oil of the 21st Century. Every user that arrives on your website is like a precious pearl of information, ready to be mined and utilised to help you transform your business. If only there was a way of capturing this powerful data and taking away meaningful information on which to act. Enter Google Analytics: one of the most powerful, free-to-use web analysis tools available.

As marketers, we are often surprised at how many websites have a Google Analytics account already set up, with a wealth of information being accrued that could potentially transform their business. And yet, many of these website owners opt to neglect this data and are essentially ignoring signposts that could help point their business in the direction of profitable success.

This training seminar has been split into two modules. Module 1 is designed as an introduction to Google Analytics and touches on some of the fundamental uses of this powerful online analytics tool. Module 2 covers more advanced uses and some of the techniques employed by professional digital marketers and agencies to better understand users, allowing them to make informed business decisions.

The training seminarwill be held by affinity, a top 100 digital agency with over 30 years of marketing experience working with brands across the country and from a large range of sectors. Affinity is also a certified Google Partner, Bing Ads accredited, and the seminar will be held by a Hootsuite certified, Google Analytics and marketing expert.

Visit theaffinity Seminars page hereto learn more or to book now.