Member Event: Give Your Brand Some Flavour

A brand is the way a company, organisation, or individual is perceived by those who experience it.

So essentially, branding is customer perception, and positioning is the process by which a company offers its brand to the consumer.

In this webinar, we will delve in to the different layers and building blocks of a brand and what comprises your brand identity.

What We’ll Cover

In this session we’ll cover:

• What is a brand?
• What does your brand say?
• What are your brand values?
• What you want people to feel when they interact with your brand
• How you communicate your product or service

Following the session you should understand the multiple building blocks that make a brand. and apply this to your own business.

Who Should Attend?

• Early stage organisations looking to build a brand from the ground up
• Businesses looking to give their brand a bit of a refresh
• Anyone looking to learn more about the importance of strong and consistent branding

This webinar will be delivered by Sam Currall, part of Hethel Innovation‘s Business Development Team. With a focus on marketing at Hethel, Sam works closely with SMEs and Startups in Norfolk and Suffolk to increase their outreach and apply better marketing practices.