Member Event: Free SEO Mini-Masterclass

As many practical tips to help improve your website’s ranking as we can give you in 2 hours!

Want to get your website on the first page of Google? Of course you do! But it’s not as simple as that.

The aim of SEO, or search engine optimisation, is to improve the visibility of your website in Google and other search engines so that potential customers are more likely to find you. If you rank highly on a search engine results page, it’s more likely that you will generate traffic to your website which, in turn, should generate more enquiries and orders.

But what is SEO? And, more importantly, what can you actually DO to optimise your site for search?

This free session is designed to give you a brief introduction to SEO and talk you through some of the key factors that affect your search engine ranking. You’ll go away with a checklist of practical things you can do on your own website to help give it a boost, along with tips on how to write new blogs and content.

Who is this session for?

Anyone who’s interested in making their website more visible in search – so it’s perfect for small business owners, and those responsible for their company’s website. It’s suitable for people who have no knowledge of SEO, or those who have some idea, but aren’t quite sure what to do to improve their site. 

There’s no way we can make you an SEO master in 2 hours, but you will go away with a much better understanding of the factors that can affect your search engine ranking and some steps you can take to start steering your website in the right direction.

What will we cover?

• A brief introduction to SEO – what is it and why is it important?
• The anatomy of a search engine results page
• Some easy checks on the set up of your site to make sure it’s search engine friendly
• How to do keyword research
• What are meta titles, meta descriptions and alt tags and why should you care?
• Tips on writing for web
• The role of outreach, backlinks and social media in SEO.

Agenda

8.45 – 9.00am Registration, tea and coffee

9.00 – 10.45am Your SEO Mini Masterclass

10.45 – 11.00am Q & A

11.00am – Close