Member Event: Embracing Differences – Business Insight Masterclass

The Importance of creating a differentiated business

‘Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.’ Michael Porter

For this session Richard Ross will start by looking at how to develop a truly differentiated business and why this matters. 

Karen Thornber will then discuss the role of a strong brand and company culture in helping convey your key differentiators. Karen is the former People Director at Virgin Mobile and has worked in many well-known firms delivering strategic HR, bringing with her a wealth of experience of building highly profitiable businesses.

Wednesday October 4th 2017

The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ   

Sessions at: 8.15am and 12.15pm 

Our Business Insight Masterclasses focus on some of the issues around building a successful and valuable business.

Our aim is that you leave having learned something new, interesting and useful. We hope to leave you with a good introductory understanding of issues underpinning some of our more important business and financial decisions. The tone is relaxed but professional. 

The Masterclass will last 2 hours with questions, refreshments with be available. 

There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Familes to support their MPower initiative.