Member Event: Digital Media & Funding Workshop for SMEs – IPSWICH

Why should I go to this event?

If you run a business, of any size, it is almost certain that, in some way you have a digital presence. Whether you have a full website, a Facebook page, buy and sell on the likes of eBay or Etsy or even just have an online add in another website, you still can be found online. Let’s admit it, it’s now the ‘go to’ for sourcing information, products and services. The days of the paper directory when looking for a service or business are fast disappearing. As such it is more important that sole traders and SMEs fully understand the digital media landscape, and how it can be used by you and your clients. The correct usage and understanding can effect sales, reputation and performance. For example did you know:-

• Mobile coupons and voucher codes are redeemed at 10 x the rate of traditional coupons?*

• In 2015 25% of people look at the ads on the right side of the search results page?*

• There are 50 million small business using Facebook pages to connect with their customers?**

If the answer is no to the above, then our half day workshop will be ideal to get up to speed with the key information you need to know about Digital Marketing and making it work for you and your business. We can help take out the dread and help you get your head around the basics.

What is Digital Media?

Definition of Digital Media: Digital media is digitised content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics. This covers pretty much any form of social or formal communications and content posted on line or communicated through emails or similar through digital networks.

How could Digital Media improve my business?

How many of us do not use some form of digital format? Using it correctly can provide great benefits for business both in terms of visibility, brand awareness and potentially positive sales increase. With a good understanding of the subject, benefits of targeted digital marketing and using digital media can include:

• Increased local and global reach

• Lower costs compared to traditional marketing methods

• Trackable, measurable results almost instantly with online analytics

• Personalisation opportunities for your customer communications

• Openness and interaction with your users on social media

• Improved conversion rates.

• What will I learn on the workshop?

Joe Cooksey, Digital Engagement Manager for Barclays, in this half day event will introduce you to the basics of:

• Digital Presence

• Being Found

• Digital Word of Mouth

Guy Gibson, Business Growth Adviser for the New Anglia Growth Hub, will also cover:

• Funding and Advice Opportunities

All information used in this presentation you are registering for relating to Digital Medial is produced by Braclays for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation. Any views expressed in the presentation are not necessarily those of Barclays and should not be viewed as individual advice or as a recommendation. You should seek independent advice in respect of issues that are of concern to you.

Agenda for the Day

9:00 – 30 mins – Arrival, registration, tea and coffee

9:30 – 5 mins – Welcome, H&S, Intro, Agenda for day (GH & Barclays)

9:35 – 10 mins – New Anglia Growth Hub – Who we are and how we can help

09:45 – 30 mins – Digital Presence (Barclays)

10:15 – 30 mins – Being Found (Barclays)

10:45 – 15 mins – Break, tea and coffee

11:00 – 30 mins – Digital Word of Mouth (Barclays)

11:30 – 15 mins – Funding and Advice opportunities (Growth Hub)

11:45 – 15 mins – Q & A

12:00 – 30 mins – Networking/1:1s/Booking appointments with GH BGA and Barclays

The New Anglia Growth Hub is funded by the European Regional Development Fund (ERDF)