Member Event: Digital Marketing Programme with Creative Quills and Footprint Digital

Two of the regions most respected agencies are on board to focus on the very latest trends in digital marketing & brand development

About this event Creative Quills Biography Creative Quills is a strategic marketing agency based on the University of Essex Knowledge Gateway. We know that communication can make or break a big idea. That is why Creative Quills specialises in B2B and tech. We work with innovators and the organisations that support them. Our web and strategy services take complex ideas and break them down to the essential message. By getting the right people thinking about you, we make your solution their starting point.   Footprint Digital Biography Footprint Digital is a Digital Marketing agency with offices in Colchester and London. We are specialists in Search Engine Optimisation, Pay Per Click advertising and Conversion Rate Optimisation. Our purpose is to humanise and demystify digital through constant education and support so it is no longer an alien concept for colleagues, clients and our wider network. We want to revolutionise the way businesses do digital and share our knowledge along the way. Programme Dates 15th September – Creative Quills 29th September – Footprint Digital 13th October – Creative Quills 27th October – Footprint Digital 10th November – Creative Quills 17th November – Footprint Digital   Creative Quills sessions Marketing Strategy and Target Audiences Without a marketing strategy, you can spend a fortune without making a single sale. We will look into essential elements like buyer personas, target markets, and your brand values. By taking a critical look at your activities, you can get the most out of your marketing budget. Creativity: Problem-solving and Idea Generation Do you find yourself defaulting to the same solutions and ways of thinking? In this interactive workshop, we will explore techniques that will help you to look at daily challenges with fresh eyes. Learn how to generate innovative ideas and practices in your business through a culture of creativity. Content Writing and Planning for Professionals How do you create a consistent output of quality content that actually helps your business to make money? In this session, you will learn how to align your content with your marketing strategy. By strategically choosing types of content, keywords, and channels, you can get the most out of your marketing. Footprint Digital sessions This series of events will cover key information to kickstart your Digital Marketing knowledge. Digital Marketing is a fast-paced and ever-changing topic that Footprint Digital’s experts will demystify by sharing their industry knowledge and experience. Expect to learn about successfully structuring your Digital Marketing department, the essentials of Search Engine Optimisation, Pay Per Click advertising and analytics and how best to tie everything together for the benefit of your clients. The content within this programme is designed for Marketing Managers, Directors and Business Owners and will benefit anyone in your business who is interested in learning how to structure a Digital Marketing department and join the dots between the various strategies within the discipline. Why you should apply to this programme ● Your website should be your hardest working sales person and more advanced technology than ever exists to optimise websites to work harder for you. Join these sessions to learn how to make your website benefit your business more. ● Decisions about digital should be based on data, not gut feelings or opinion. These sessions will enable you to make better use of your data and strategise accordingly. ● If you are just starting your business or have been working in the same company for many years, it’s never too late to learn about the importance of Digital Marketing. These sessions will give you the confidence to talk to your team in a data-driven way. ● You don’t have to be a technical genius to understand how Google works and how you can increase your online presence. By joining these sessions you will learn the fundamentals of digital marketing and how to use data to measure your business’ success. ● The digital space is ever-changing and full of jargon. This can make it feel inaccessible and overwhelming; through this series of sessions we will demystify digital and increase your confidence within the discipline.   What to bring with to the sessions: An open mind, a willingness to listen and share. Please also bring any issues and problems you are happy to talk about.