Member Event: Archant Insight Day Series: How to engage with customers using Email Marketing

You’re invited to join us for our five-part Insight Day webinar series, that continues on Thursday 15th October. 

Running a business isn’t always easy at the best of times, and in the current climate it can be harder than ever. That’s why, after its success during lockdown, we’re bringing Insight Day back. This time, with a series of webinars that will help to support and assist with a variety of essential topics when it comes to digitally marketing your business. 

The third topic that will be covered within this series is ‘Email Marketing’. In this session we’ll look at why it’s such a valuable tool to engage existing and potential customers, offer advice and tips on how to start growing an email list, and break down the anatomy of an email that delivers results.  We’ll also cover tips on email design and personalised content, the importance of spam testing, the benefits of crafting a strong subject line, as well as an in-depth explanation on reporting and improving campaigns. 

We’ll be running two sessions on the day, one in the morning and one in the afternoon. You can choose your preferred time upon registration.   

Find out more and book your place here.