We are delighted to announce that we have launched FleetsInsurance.com with our partners Be Wiser. The new project comes after working with the Be Wiser Insurance company in Hampshire for over two years, focusing on their Search Engine Optimisation. We have succeeded to get their sister company Call Wiser higher up Google for several terms relating to car, bike and van insurance and have now set up Fleets Insurance as a joint venture.
How the site works
The new website acts as a lead broker for fleet insurance products and sends all the enquiries to the Be Wiser headquarters which is equipped with over 800 staff. Be Wiser see fleet insurance as a real growth market for them with potentially high returns. The insurance product is based on companies and individuals looking to cover multiple vehicles under one policy and is common for a fleet of couriers, minicabs and vans. The site is regulated by the FCA as a broker and therefore all new enquiries are put in front of 30 leading insurers in the UK to find the best level of cover and quotation. Additional bonuses of the product include free legal cover with every new policy and the chance to add any drivers to the cover.
This new venture is part of our commitment to offering additional services to our clients. We considered that if we were already optimising the Call Wiser site and the results have been very position, so why not continue to get more high quality leads through Google? Hence, we have set up the new website and will be initially using Pay-per-click advertising to test the user experience and then continue our good SEO work to increase the rankings on Google for keywords relating to fleet insurance.