We are delighted to announce that we are working with The Wood Works, a leading provider of bespoke kitchen and furniture in the UK. Standing out in this crowded market is not easy, especially when you are based in London and there is a lot of choice available.
We were hired by The Wood Works as SEO and UX (user experience) specialists to help drive users and conversions to the site. The secret was to find the balance between letting people browse and also submit their details.
User Experience
Giving users the opportunity to browse a full range of kitchens and furniture was key, so we implemented a simple flick through via mobile and tablet for anyone prospective customers. In addition, we have proactively compressed hundreds of images on the website to below 100kb to increase the speed, whilst still maintaining quality high res images.
We have opted for adding contact forms and calls-to-action within the web page and always on the footer of every page, creating a natural scroll down to get in touch and make an enquiry.
SEO
In terms of keywords, we have devised a strategy which targets local keywords around Hitchin and Hertfordshire and also Mill Hill, where their new branch will soon be based (in North London). We consider that location keywords should be easier to grab top spots for on Google since they are less competitive. We have achieved this via adding the location keywords into the meta-titles and descriptions and also acquiring links from local authorities such as the Herts Growth Hub and Watford Observer.
The organic searches we have generated have been maximised through an effective remarketing campaign via Google’s display network and facebook marketing. This is part of our strategy to help convert customers, believing that the first-time customers may not get in touch but once they have seen the brand several times on other channels, they will be inclined to take that next step.
Moving forward, we believe that a focused approach to add continuous content and strong links to the site will help achieve top spots for the shorter-tail, more competitive keywords such as ‘bespoke furniture’ and ‘bespoke kitchens.’ We acknowledge that for more competitive keywords, you must start ranking on page 10 to 9 to 8 etc and slowly make your way up.
