GL Property Group (GLPG) is a new, innovative land investment and
development consultancy. The founders have many years
of experience in the financial andreal estate industry and theyare growing fast.
Ensuring that all of their clients get a fantastic service, tailored to specific needs and
wants, GLPG offer something different when it comes to land and property
developments and projects and they are really starting to take their industry by
storm. GLPG came to us looking for some online presence through their website and Google.
Web Design
We have created a very clean, sophisticated site using WordPress. The dark colours show trust, credibility and a more corporate feel – something that will appeal to their client base of property developers and investors. The site is easily navigatable through the tabs and is fully responsive so adjusts to fit the screen on a desktop, tablet or phone.
SEO
Taking a very clean and white hat approach to GLPG and their needs and
requirements, we have ensured that their branding is all very clear and that it
appears prominently wherever appropriate and possible. We have ensured that all of
their meta titles and meta descriptions, contain their name; GLPG.
Additionally, we are starting to implement a content-based approach whereby their
site will increase the number of pages it has as well as increasing the amount of
content that existing pages contain.
To show GLPG as a real bricks and mortar company, we added the site to Google Business confirming their name, address and contact details. Furthermore, we submitted the site to major directories such as Yell, Yelp and Hotfrog and confirmed all their details on social networks such as Facebook and Linkedin – again, showing that they are a real company and increasing the trust signals to Google. Within 3 weeks, we have placed the site on page 3 for their brand name and no doubt this will reach page one in the next few weeks.
PPC
We have put together a very simple Pay Per Click (PPC) campaign using Google Adwords exclusively. Since they currently not ranking on Google but are generating a lot of interest and enquiries, we have placed very low cost adverts to target their brand name and related keywords e.g glpg, glpg property, glpg property developments.
