We are delighted to be working with insurance broker, Get Indemnity, which is helping individuals and companies of all sizes to find the best insurance cover for them and at the most competitives rates. Tudor Lodge was approached following success with other insurance campaigns including YuLife and Equipsme for SEO and maximising the client’s search positions on Google.
Get Indemnity acts as a broker for a whole range of business and individual insurance products, with a main focus on professional indemnity. We approached their SEO campaign in the following way.
Keywords
We always start every campaign by looking at target keywords and with insurance, there are lots of keywords, with good volumes and variations. We see the term ‘professional indemnity’ as our main target – and also variations such as ‘quotes,’ ‘online’ and areas such as ‘london’ and ‘uk.’
We looked out for any quick wins, such as keywords already on page 2 and 3 and how we can bump these up to the elusive page 1 of Google.
We have compiled a list of 50 keywords and continue to monitor these and report back to the client.
Technical fix up
Using Screaming Frog and SEMrush, we have analysed the site from a technical standpoint and have fixed hundreds of pages including meta-titles, meta-descriptions, response codes, XML sitemap and more – to ensure a smooth indexing of the website.
Content review
With hundreds of pages already on the site, and quality content too, we review the key pages to ensure that they are well optimised for Google and match the user intent in the best way possible.
On landing pages, we included more information on how to get quotes, the cost of quotes, how to apply and key features – as a way of telling Google that this is a product you can purchase.
Very quickly, we saw an improvement in rankings, specifically for terms such as ‘quotes.’
Links, links and more links
Still a key part of the Google algorithm, we have been acquiring naturaly links through PR and journalists, to boost the online brand and strengthen the DA, which will help all pages and boost rankings for all keywords.
We are slowly adding domains with a higher DA and working towards eventually having hundreds of links and a DA of 50+.
Get Indemnity has seen some quick wins and although we are in month two, we expect noticeable gains by the 6th month which will take us to Christmas.
