Tudor Lodge is pleased to be helped with the launch of Yu Life, a new innovative insurance tech company that aims to be the UK’s first ‘lifestyle insurance business.’ Companies are able to buy life insurance for their employees and promote their wellbeing by offering rewards through the Yu Life app. Employees will receive discounts and added benefits for keeping fit and completing a certain number of miles walked, helping employers demonstrate their care for their employees’ wellbeing.
What We Are Doing For Yu Life
The website Yu Life (https://www.yulife.com/) has launched in the UK this summer and the first priority is to help the company rank for its own brand name. With lots of PR generated, we have had to take a methodical approach to follow up each journalist and ensure that there is a link pointing to the site. This demonstrates to Google that the site is relevant and with good links from several sources, it shows that the site is worthy of ranking for its own name and indeed other relevant keywords.
In addition, we have aimed on bulking up the site with more content. Naturally, a site with 30 pages is going to perform better than a site with only 5 pages (generally speaking) and we have made sure that each page is optimised with the corrent meta-titles, descriptions, h tags and internal links to maximise SEO results.
Keyword Research and Content
With an overlap of life insurance, employee benefits and wellbeing, we have sat down with the Yu Life team to come up with a number of keywords that the website can target on Google. Specifically those that will help convert customers and employers to take out life insurance policies for their staff – not for the sake of just ranking on Google anyway.
Our keyword analysis has been achieved through a variety of tools including Keyword Research Tool and Keywords Everywhere and competitor analysis of other websites. Once we have determined the keywords to target, we then simply dedicate a landing page of around 500 pages specifically to target those phrases. One must be careful not to create too many landing pages or overlapping the keywords, but finding a very focused approached.
Whilst it is still early days, the build up of links and content is starting to take place and no doubt we will be able to add value to Yu Life’s SEO and through their quest to becoming a household name.
