Elevating your events with an investment in a custom exhibition stand can be a big step, but that’s exactly what Avani Solutions decided to do ready for their PUB 2019 appearance. Not satisfied with raising the bar on beer quality alone, they wanted to raise the bar on their event marketing too.
‘It was the right time for us to move to a custom design, having already opted in previous years to increase our stand space. We had struggled to put together a coherent stand space with enough visual impact and interactivity, so turned to outside support for the answer.’ – Avani Solutions
With such a passion to showcase their evolving brand and industry-leading services, we knew Avani needed a sleek contemporary space that provided the impact and interaction they were looking for, whilst remaining sensitive to their space and budget. Building on the creative foundations with Ark, we were delighted to be introduced and brought in to offer specialist support. We set about creating a bespoke stand that incorporated high quality graphics, arresting shapes and on-brand interactions, all within a modest 6 x 2 metre footprint.
Working with their energetic blue brand colours accented with subtle, stylish ‘suds’, an already arresting backdrop was enhanced by custom 3D elements. Most notably a large curved light-box which brightly displayed Avani Solution’s hero statement & branding, complemented by a back-lit 3D graphic to the right. The use of circular graphics and icons ensured a cohesive look throughout, which whilst minimalist, delivered considerable impact to capture visitors’ attention.
However, just like a good beer, there’s no point having a flashy glass but pouring a pint with no flavour…and Avani certainly added plenty of that to their stand. Leveraging their full marketing mix and immersing visitors in their imaginative beer heaven or hell interaction, Avani Solutions ensured they were active in getting the most out of their stand and truly raising the bar on their events, knowing that they could focus on their business, while we took care of the rest…
‘The solution provided by Image Display included all the behind-the-scenes administration and logistics, as well as the expertise to design and build a viable and impactful exhibition stand. At no point did we need to worry about the detail as you had it covered.
The Image team…worked efficiently to make sure everything was in place on time and we’d like to thank them and the rest of the team for an all-round great experience.’ – Avani Solutions
A huge ‘cheers’ to Avani Solutions & Ark for making us part of their event, we can’t wait to raise the bar with them again later this year!
If you’re considering a step out of the shell scheme, a move away from modular or a fresh start altogether – ask us how we can help you today!
