We are delighted to be working with new brand Ohmies, a company dedicated to helping individuals smoke less through cheaper alternatives. It is estimated that smoking in the UK costs the NHS around £2.5 billion per year and it is a very costly habit for individuals, costing the average person around £3,700 per year to maintain the addiction.
With the rate of smokers not slowing down, we are pleased to working with Ohmies, a new website offering a number of smoking alternatives at affordable prices, helping people get off smoking altogether and helping them save money effectively.
Launching a new eCommerce site
The owners of the site needed a simple eCommerce platform to list all their products, images and payment checkout facilities. Using Shopify, it creates a professional platform for shop owners to design the site, list products and monitor any orders and payments. The site is well adapted to desktop, mobile and tablet and offers a simple navigation so customers can scroll through smoking alternatives effectively.
Using SEO for an eCommerce site
As SEO is our speciality, we took a very methodical approach to help Ohmies optimise their website and boost their rankings on Google for a number of keywords such as ‘smoking alternatives’ and ‘ways to stop smoking.’
To target these keywords, we put together a specialist landing page and added relevant content relating to that key term. This creates relevancy in Google’s eyes and creates a page that they can index effectively.
We ensured that of the hundreds of products featured, every image had specific alt-text so Google could read the image and meta-titles and meta descriptions so each page can be categorised and found by Google.
Acquiring links from other websites is not easy in this highly competitive industry. As a result, we are putting together a number of useful guides about smoking, filled with statistics so that other companies and resources may find it interesting and want to link to it. We then intend to use outreach to ask other websites, resources and guides to link back to the site – helping the site build up its domain and this will strengthen the site’s SEO and its rankings.
