Method Marketing has launched a survey into the State of Content.
The aim is to learn more about attitudes towards the quality of written content across a range of platforms.
By investigating areas such as spelling, punctuation and grammar, the survey explores the impact of errors on consumer trust and spending habits.
Says Method Marketing founder Lucy Mowatt: “Having seen a decline in the quality of content over the past few years, I’m keen to learn if anyone else has spotted this trend. Does it affect the perception of a brand? Do businesses seem less trustworthy? Which industries are most affected?
“Some businesses may not believe that the quality of content is important. After all, if it’s not a core part of what they do, it may not seem like a priority. The results of this survey will demonstrate that this may be hurting their business and reducing profitability.”
