Live Chat! The MOST preferred channel for communication – who knew? Perhaps you haven’t really thought about Live Chat as it’s something else that needs managing. Or if you think it’s not for you evidence says it’s not the case. There is a lot of evidence that not having Live Chat enabled on your website is losing you business. How many times have you messaged Amazon or similar as sometimes, it’s easier than hunting for a phone number on the website and, you don’t always want to have to speak to someone. Apparently, many people absolutely hate picking up the phone and actually have to speak to someone. Advantages of having Live Chat on your site
- It’s quick and convenient for your clients that want their questions answered right now
- Customers are not prepared to wait and will find someone else that does have the answers they’re looking for
- It’s cost effective to run and manage
- Improves customer service and loyalty
- Reduce your costs and increase sales
If you’re thinking ‘it won’t work in my industry’, then you might need to think again. I bet there are people in your industry already gaining new customers via Live Chat. In fact, I would put money on it. There are many different Apps for Live Chat, some are even free. It’s quick and simple to pop onto your website. The one thing that you will need to do though is manage it – either yourself, or get someone else to manage it for you. It’s probably more damaging to your business if you have the Live Chat open on your website, but when someone asks a question, there’s no one there to answer it. It’s said people and to some extent, businesses have one chance to make a good impression and leaving the potential customer hanging blows that one chance. There will be lots of other companies doing what you do that will be open and take their money. “63% of millennials prefer to have their basic customer support queries answered by live chat, versus traditional channels”
63%!! That’s an awfully big statistic and a lot of business lost – it’s the rock-star of communication.
If you think this is a great idea for you, call us and we’ll support you all the way 01603 513111 or email me at [email protected]
