If your business is looking to recruit new talent or develop a database of candidates, the smartphone may be the answer. In recent years, the smartphone has taken over as the number one device we use for our Internet activity. We use smartphones to browse social media, watch videos and now we can apply for jobs. According to techradar.com, “twenty-eight percent of job seekers said they searched for jobs on mobile devices.” So what does this mean for you- a business owner or employer? Well, if your business has an online presence, you need to ensure that it is also mobile optimised. Simply, this means that your website translates well to smartphones and is easy to navigate. According to Career Builder, 65% of workers who search for jobs via mobile devices will leave a website if it isn’t mobile optimised. So it is in your best interests to make sure your website is mobile-friendly.
Social media is also a great way of gaining applicants. A lot of businesses already make use of LinkedIn to feature jobs, but Facebook and Twitter are also effective ways of making people aware of job openings straight away. Social media is a fantastic way to advertise jobs as most of us have an online presence on at least one form of social media, which we access via our smartphones.
To some, the experience of applying for a job on a mobile device will seem strange. Understandably, it’s hard to imagine someone answering a series of questions and submitting a CV on an iPhone. However, you should ensure that a mobile application will take no longer than fifteen minutes. Apps like Dropbox and Google Drive allow people to submit a CV and cover letter online. So ensure that your mobile application form asks for a CV, an email, and a few personal details.
Things to keep in mind:
-Ensure that your company has an online presence, which spans at least two social media websites.
-Make sure your website is mobile-friendly.
-Mobile application forms should only take a potential candidate 15mins to complete
