What we are doing for Iron Bridge Finance
With an advantage of working on a variety of sites within numerous industries, our team must look and dissect each website we work on, treating it as an individual case each time. Iron Bridge Finance are established in the mezzanine finance sector, but this is not reflected in their SEO rankings with their listings on mostly pages 5,6 and 7 of Google.
Our aim was to heighten user experience and create a good-looking, well-ranking website which was easy to use. We wanted to make the time spent on the site more engaging for the consumer by creating some interactive additions to the site, such as an in-built contact form and vital information on the header and the footer to make getting in touch easier.
Meta Data – One of the most fundamental parts of SEO and success on ranking for Google as well as other search engines. For our client, updating the meta data of their site was the first step in the process. Meta data includes SEO friendly meta descriptions and meta titles with target keywords in mind and alt-text being present on all images on the website. Meta data which has been carefully and correctly optimized is the difference between ranking on page one or two of google, or ranking on page six, for example. This is because it is the data which consumers will see on a Google search in addition to what Google prioritises in its algorithm.
Error Fixes and Clean Ups – Continuing on from meta data, a full clean-up of the site had to be conducted. This involved crawling the site for broken links and error codes in order to put them right. Google makes no secrets that it favours websites which are deemed clean and have the best overall user experience. And this makes sense. Google want to recommend sites that are clean without broken links or pages because it will be a smoother journey for the customer.
Links – In SEO, having strong backlinks through PR is essential to build up authority and trust. As part of our work with Iron Bridge Finance, we began to work with our partners, relevant business and finance websites and used our tools to see what links had been gained by competitors on page one. It follows the notion that if Google likes these specific links and is rewarding other firms, the same logic applies if we capture these links too. We have been speaking to the numerous publications in the industry including Specialist Finance Introducer, Bridging and Commercial and Mortgage Introducer.
Within one week, we have seen Iron Bridge increase from page 6 to page 2 for ‘mezzanine finance lenders.’ We expect that more long-tail and niche keywords like mezzance finance lenders/companies/london/online will gain traction much quicker and eventually the hot term of ‘mezzanine finance’ will get to page one within 3 to 6 months.