Tudor Lodge is delighted to be working with Hoopla Loans (https://www.hooplaloans.co.za/) – using our expertise of the UK and US lending market and transferring this overseas to South Africa.
We were approached by Hoopla to help with their SEO (search engine optimisation) and help overcome their fall in rankings following a Google algorithm update that impacted the brand in June 2021.
Google has an algorithm update every few months to ensure that users get the best quality in searches – and sometimes this can impact even well-known and successful companies. So to overcome this, Tudor Lodge were hired to reassess their on-site and off-site work and help get the site back to the top of Google and ranking where it deserves to be.
We have undertaken the following steps to recover the website’s rankings:
Technical fix-up
We started with Hoopla Loans with a technical fix-up, running through all the meta-titles, descriptions, headings, internal links, external links, sitemaps and images – to make sure that the site is technically clean from top to bottom. This ensures that the site can be optimised and indexed fully from this point onwards. In terms of the meta-titles, we ensured that these were optimised specifically for Google’s loans algorithm, making sure that they include certain words and phrases to maximise performance. With technical SEO 99% complete, this gives us the opportunity to build on other areas such as scaling up the content and improving the backlink profile and from this point onwards, we will only need to make small technical adjustments, since getting this out of the way early is of paramount importance.
Fresh content
A great way to get re-indexed by Google is to upload new and fresh content, as a way to say ‘Hi Google, come index me.”
We have created more than 10 new landing pages which are more than 1,000 words long and include a range of target keywords to help rank for all the loan related search terms. With fresh content, this is an excellent way to get back into Google’s good books and next we can work on a number of guides and blog posts to consolidate Hoopla’s position in the industry as an expert.
New links and backlink clean-up
The backlinks are key to any SEO campaign and this refers to any links that point back to the Hoopla website from external sites. With some good links and some spammy links in the background, we made a conscious effort to remove any low quality links and replace them good, authoritative links from real sites. We have started with a round of 10 good quality links and am to increase this to 20,30 and 50 over the remainder of the year, building up strong authority from real, newsworthy and business-focused websites.
In terms of results, the website saw an initial spike following the implementation of our changes. We expect to see slow, but strong changes emerge in the coming weeks. But as with Google’s temperamental algorithm, we may have to wait until the next update to see the true value of our work – and this could be within a matter of months.