We are delighted to be working with Amy’s Bakehouse, an exciting baking business that was started in lockdown. Many people consider the founder, Amy Leigh, a local treasure after her delightful treats have been widely enjoying by people all over the local area and branching out with orders as far as Hampstead and Chelsea in London.
Amy’s Bakehouse approached Tudor Lodge Digital to assist with her SEO (search engine optimisation) and to maximise her search positions and visibility on search engines such as Google. Below we explain the approach that we have taken to help reach her goals.
Keyword Analysis
Any SEO campaign starts with keyword research and analysis and this was no different. We created a strong list of 30 key phrases to target which typically including the main product such as personalised cupcakes, cakes, treat boxes, wedding cakes, plus the local area such as Elstree, Radlett, Borehamwood, Hertfordshire, Norfolk or London.
The approach is then to incorporate these words naturally into the meta-data of the website and also create dedicated landing pages where possible. Using our reporting tools of AWR and SEMRush, we can report on the progress of these keywords on a daily basis.
Technical Fix-Up
With the site built on Shopify, we completed a full technical fix up, optimising all meta-titles, meta descriptions, image alt-text, html and XML sitemap using tools such as Screaming Frog and SEMrush and we have confirmed that the site is fully clean and perfectly indexed for Google to pick up.
New Content
Typically we would create and draft new landing pages for our clients, but Amy’s Bakehouse already had this in place, with clear pages for each product. We have taken it to the next level by adding additional content onto each page, answering key phrases and including more keywords for indexing purposes, including mentioning the local areas and using words such as ‘order’ and ‘deliver’ to show Google our user content.
The brand should contine to add new landing pages and place these in the main navigation of the site for any new products they offer, whilst constantly updating their blog section and news to show Google that they are a proactive brand.
Link Building
With link-building so vital to SEO, we have made outreach to a number of local press publications, including community news and trade press, in the hope that Amy can tell her story, gain some good PR and naturally receive a link back to her website. In addition, we have a number of food and business specific websites where Amy can product an interview, guide or top tips and receive a link back to her website.
Being in a close neighbourhood, there is very strong word of mouth marketing, but through the use of good SEO and claiming the top spots, Amy is in a great position to obtain good business leads and successfully continue to grow her business!
