We are pleased to announce that we are working with A Body Forever, on their search engine optimisation (SEO) and online presence. Working with the design, development, user experience (UX) and content teams, A Body Forever has recently launched a brand-new website.
As a new website, there are some unique challenges to the processes involving SEO as well as otherwise. A unique and engaging platform, A Body Forever provides a range of online classes and sessions including high intensity workouts, yoga, Pilates and much more, from a number of qualified and experienced trainers.
Unique Challenges When Re-Launching a New Website
As expected, there are a number of challenges to expect when launching a new website of any nature. In the case of A Body Forever, which encompasses a wide variety of technical functions and experiences, there are different challenges to those which may be faced by for example, a simply service-based website.
A Body Forever allows users to purchase courses and to make transactions on the site, which in itself can prove technically complicated for some websites.
Integrations and Other Systems – When a website allows users to make purchases and engage in a multitude of ways, many of these functions need specific attention. Although most websites use open-source content management systems (CMS) like WordPress, Drupal and others that allow for easy plugins to facilitate many of these functions, there is a degree of nuance and detail required.
For example, payment providers and facilitators like PayPal or Stripe need to be considered to process and carry out the payments and their relevant processes. Additionally, if there are products and courses and even lead generation, there may be the need for a Customer relationship Management (CRM) tool to be linked and implemented too. all of these need to be considered by the developers and relevant marketing professionals when launching a new website.
Redefining Your Targets – A new website will bring with it new opportunities. Many of the technical and SEO-related issues that an old site may have had can be ironed out with a new website. Stripping apart an older website allows webmasters to address many issues they may have repeatedly experienced with the old site. Thus, this means that there may be additional targets and opportunities for webmasters and business owners.
By improving and updating a website, you may be able to target increased numbers of searches and online targets, potentially those of increased competitiveness too, as the website is updated form a technical perspective. Hence, it is important to reassess the website and the wider business and re-identify some key targets for the online offering of the business in question.
New Content – Of course, a key part of all websites and a key tenet of any successful SEO campaign is the content that lives on any website. A new website will rarely have the same content an old one had and so therefore, thinking about what messaging is needed, what needs changing from the older offering and what you want to get across to get users’ attention through the new site is a key consideration.