FKGB Accounting was named after its founders, Farley Kaye and Gary Bloch. An accountancy firm originating from London, England, the company has moved to Tel Aviv in Israel to assist individuals and companies who are trading in both countries. With Israel having a fast moving tech, research and development and pharmaceutical industry, there is huge scope for companies to work with FKGB.
We were approached by the client to help their website rank in Israel (google.co.il) for UK accountants in Israel. So if you are an Israeli company and looking for specific accountants with a knowledge and understanding of the UK, FKGB would be the right fit for you. This can relate to companies or individuals too and how it affects their trusts, inheritance and finances too.
Updating their website
FKGB have just launched a new website and when doing this, you need to do a full SEO check to ensure that you do not lose any of your rankings. Several anomalies can occur including missing meta-data, descriptions, crawl errors and broken pages which emerge as a result of new URLs and pages being changes. This was the first priority for the SEO work we did, going through every single page and making sure that it is optimised. We also went through over 100 images on the website and added alt-text which Google looks for to read the image more effectively. Other additions included the generation of a new sitemap, robots txt file and settings on Yoast SEO.
Next steps
As we continue with SEO with FKGB over the next few months, we have to position FKGB as the one-stop shop and the ‘go-to’ place for UK accountants in Israel. This will be achieved through the additional of regular content (one news or article per week) and the acquisition of relevant links from Israeli-based news and finance websites – with relationships already sparked with the likes of Arutz Sheva and The Jerusalem Post.
Elsewhere, we need to ensure that the search results are not just in English but Hebrew too – so we have suggested the addition of landing pages written in Hebrew so that we can cover all our bases.
In the first month, we did not only maintain the strong search results but also lifted them significantly as FKGB ranks number 1 in Israel for ‘British Accountants’ – we will therefore scale our strategy to incorporate other keywords too.