The whole team at Tudor Lodge Consultants is proud and excited to announce that we are now working with MoneyBoat, a well-established instalment and direct payday loans provider in the UK. MoneyBoat have been established for a number of years and have steadily been increasing and growing their customer base via various on and offline channels which have included pay-per-click (PPC) and affiliate marketing.
However, our marketing, design, user experience and conversion teams are now working very closely with them, expanding into search engine optimisation (SEO) on Google and online via search engines.
What We Are Doing for MoneyBoat
MoeyBoat’s website was functional but in desperate need of a redesign and a refresh for both the brand as well as for their online marketing and overall digital strategy. With Google having just rolled out one of their most significant updates to their ranking algorithm, it has been particularly important to ensure the website is up to speed and performance.
We have therefore been working with MoneyBoat on their newly launched website which has removed many of the functionality issues of the past and which is much more fit for purpose with regards to SEO and online marketing. As part of the ongoing process with MoneyBoat we have carried out the following work thus far to good effect:
Crawling and Indexing Updates – Important as ever is the ability of Google and other search engines to crawl [rank] websites. This is key as the content and features on a site would be worthless if they weren’t able to be crawled. We have therefore tidied up all broken response codes across the MoneyBoat site and have ensured there are no empty or dead 404 response pages. We have also updated all of their meta data and the necessary URL structures across the site to allow for easy crawling and positive rankings.
Mobile and Speed Updates – One of the most recent Google algorithm updates has pertained to website speed and mobile device performance. We have therefore worked very closely with MoneyBoat to optimise their website’s speed and to ensure that performance on mobile is not hindered by any desktop features or otherwise. We have also worked to ensure that all content and all features on the site can be properly ranked in respect of mobile as well as desktop Google rankings by updating the source code where necessary.
Website Content – As with many websites, MoneyBoat have need a big update and improvement in their on-site content that is presented to users. We have therefore built a comprehensive content strategy for the website and have already started working on this to good effect. We have formulated and written a number of fully optimised pages of content to be crawled and ranked by Google online.
What We Have Achieved
Although still in the very early stages of this project, we have already seen some increases in organic, SEO rankings for the MoneyBoat site as a direct result of the works we have been and continue to carry out. Furthermore, the site now performs much faster than before, a huge positive for users and also performs well on mobile and tablet devices, which is increasingly important in today’s time-shy online loans market. We are looking forward to the coming months and working with the MoneyBoat team.
